About us
NiceFEN is a pioneer company in the art of aromatherapy that will transform our routine life naturally. We continuously innovate to integrate nature and technology to provide comfortable, superior and straightforward products as we aim to help you spread care for your family. CEO---YIMING LEI
NiceFEN
In a world that never slows down, home should be a sanctuary—a place where every breath brings comfort, every scent tells a story. This belief inspired the creation of NiceFEN, a brand dedicated to transforming ordinary spaces into havens of warmth and serenity through the power of fragrance.
More Than a Scent—A Feeling
NiceFEN isn’t just about making spaces smell good; it’s about curating emotions. A flickering candle becomes a ritual of self-care. A diffuser transforms a hectic home office into a focused retreat. We partner with artisans and eco-conscious suppliers to ensure every detail—from recyclable packaging to cruelty-free formulas—reflects our commitment to wellness and responsibility.
NiceFEN Promise:
In a crowded world, NiceFEN stands for simplicity, authenticity, and the quiet joy of coming home. Because the right fragrance doesn’t just linger in the air—it lingers in the heart.
NiceFEN was born from a simple yet profound idea:
what if every home could feel as inviting as a cherished memory? Our founder, a lifelong lover of aromatherapy and interior design, noticed how a single scent could elevate moods, evoke nostalgia, and turn a house into a home. Yet, many commercial air fresheners were harsh, artificial, or fleeting. NiceFEN set out to change that—by crafting luxurious, long-lasting, and naturally inspired home fragrances that blend seamlessly into everyday life.
The Art of Thoughtful Aromas
At NiceFEN, we believe scent is an invisible thread woven into the fabric of life. Our collection of home fragrances—from diffusers and candles to room sprays and sachets—is designed to suit every moment
Our incredible team are here for you
YiMing Lei
Company Director
"Profit in business comes from repeat customers; customers that boast about your product and outstanding service"
Lily
Head of Design
"Loyal customers, they don’t just come back, they don’t simply recommend you, they insist that their friends work with you."
Emma
Research & Development
"You’ll never have a product or price advantage again. They can be easily duplicated, but a strong customer focus can’t be copied."
